With the pharmaceutical background, Globe Soft Drink Ltd. was introduced in the beverage market in the year 2002. Uro was the own prime brand to start the race, which revolutionized the market of Soft drinks by offering three assorted range of flavor, cola, lemon and orange. Lemon was the first brand introduced in the Bangladesh market as carbonated soft drinks and won the customers’ heart.
This success inspired the company to introduce new soda drink Fizz Up, mineral water Alma which was also become very popular among the country.
Being wholeheartedly focused on the realization of what our people actually need to revitalize/show their lively performance, this insight led the company introduce energy drinks Tiger with the innovation in taste and flavor. For its enviable taste and tonic effect Tiger has become the first moving /selling and most popular brand all over the country. Another energy drink Black
Horse is also very popular among teenagers.
Because of increased demand and vast opportunity to Export our beverages, Globe has set up one new production unit AST Beverage Ltd. in 2006 at Naryangonj, nearby metro-city Dhaka. Both the manufacturing plants use sophisticated and automated production line from European origin and designed to meet the international standard guidelines of HACCP for ISO, Intertek for Halal and also other applicable guidelines to ensure the GMP norms in our products and process.
Globe started the export in 2007. With the top leading position in Bangladesh market, our Royal Tiger Energy Drinks, Uro Cola, Uro Lemon, Uro Orange, Fizz Up also have gaining a great market in Asian Subcontinents, Middle East, and African regions of the world. Now the company is preparing to export our brand in Europe and Australia. Very recent Globe has introduced fresh mango juice Mangolee, which has been taking the market by storm for its originality, 100% real pulp filled in attractive PET bottle with different pack size.
In order to produce an appealing and refreshing beverage, GSDL & AST Beverage will continue to conduct extreme research to innovate new brands in local and Global market.